Community-First Content Planning

This project involved developing a strategic social media marketing proposal for Weber State University's Community Education Center, with a focus on increasing engagement and visibility among the local Hispanic/Latino community. The plan included platform-specific content calendars, optimized posting schedules, and a variety of content formats tailored to audience preferences. Emphasizing culturally responsive communication and educational accessibility, the proposal aimed to enhance the Center’s digital presence and foster stronger community connections through thoughtful, human-centered messaging.