Cúcuta Deportivo - Identity, Heritage and Passion

Rebuilding Cúcuta Deportivo is a strategic communication project focused on reigniting the emotional bond between the historic Colombian soccer club and its disillusioned fanbase. Rooted in deep cultural and generational identity, the plan responds to years of mismanagement and sporting decline by leveraging nostalgia, storytelling, and community engagement. Through targeted social media campaigns, emotive printed materials, and a public heritage event, the project aims to restore pride, foster unity, and celebrate the legacy of "Los Motilones" — not through the club’s leadership, but by empowering its most loyal asset: the fans.